September 15, 2020

The High Cost of a Bad Reputation: What You Don't Know Could Hurt You

What most don’t look at is the lost value of a bad online reputation; How much money are you really losing? Is it really possible to put a number on it?


According to a defamation trial that took place in California in 2015, a development company sued a reviewer for lost business and won $750,000. Yes, it is possible to put a number on it and you might find you’re losing quite a lot when you do.


We are struck by the naive blindness with which people trust Google. When a potential customer or client finds you, your name, or a product or service you offer, there is a 77% chance they will look into you further. However, if this search pulls up one or more negative results your chances of converting that customer declines to 10% or less.


The number one thing businesses and executives can do to protect themselves and safeguard their online reputations, is to actively monitor and manage how they appear online. Literally anyone can post negative information online, and whether it’s true or not is irrelevant — such posts can cause your life to take a U-turn.


By knowing what others are saying and how their brands are viewed online, businesses and executives can take a proactive approach to reputation management. They can begin to rebuild the shattered reputations with the help of our experts by continually monitoring the internet and checking the search results.


Without such an approach to online reputation management, it can be difficult, if not impossible to protect an established brand from negative online attacks. In the 21st century, brands and businesses are complexly intertwined and proactive reputation monitoring and management is the best defense, as well as the best way to keep those profits rolling in. Talk to us to know more about our cutting edge monitoring technologies to keep your name under a close watch for adverse media mentions.