Building a digital wall means erecting high powered assets on the first page of Google and other major search results. This allows a business or any individual in a position of power, to control the way their name and associated brands are perceived so they can proactively safeguard their reputation. Smart companies understand the importance of search results, and that is why they build a sustainable digital wall.
The reason behind why the digital wall strategy works so well is quite straightforward. Studies show that 90% of searchers never go beyond the first page of search results. This means that search results that are not on the front page of Google are practically invisible. When you add the fact that nearly one third of all search related clicks are on the top 4 results, it is easy to see why Google rankings are so essential to success.
For those with negative information, whether it be in the past or the present, building a digital wall is an effective way to move that detrimental information beyond the view of ordinary users. When it comes to building an effective digital wall, there are several elements to consider, which includes:
By controlling the above elements, businesses and executives can take control of their online reputation. If you need help building a strong personal brand and want to construct a digital wall around your reputation, we can assist you with every part of this important process. If you think there are deliberate attempts where you and/or your company are being defamed, our lawyers can analyse the situation based on your jurisdiction, apply the necessary data protection laws, and advise you on how to proceed with the next steps.